Currently Netflix doesn't have Australian content rules. This means Netflix can show any amount of American or Australian content . A recent article written by The Age suggest that Netflix should have similar regulation to free to air channels. See link below for the article. What do you think? Should Netflix have more Australian content?
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THE ACBThe Australian Classification Board;
"There is a Commonwealth Act that sets out how the Classification Scheme operates. The scheme operates as a cooperative scheme between all the States and Territories of Australia. Enforcement of the scheme is covered by a Classification Enforcement Act for each State and Territory." |
THE CRBThe Classification Review Board is an independent statutory body responsible for reviewing decisions of the Classification Board.
Please note that while it is an independent body, Board members are appointed by the Governor-General, meaning that is still overseen by the government. "The Classification Review Board is a different Board to the Classification Board. The Classification Review Board is a part-time Board who only meet to review decisions of the Classification as needed. The members of the Classification Review Board live in different parts of Australia and travel to Sydney to make review decisions." |
acmaThe Australian Communications and Media Authority (ACMA) is a media regulator, responsible for regulating broadcasting, the internet, radio-communications and tele-communications.
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"The Australian Communications and Media Authority (the ACMA) is a statutory authority within the Federal Government portfolio of Broadband, Communications and the Digital Economy. |
Ad Standards |
free tv |
Ad Standards is a form of self-regulation that monitors advertisements. While it is overseen by Government representatives, and is the foremost authority in advertising, it remains a form of self regulation, represented by Industry bodies.
"Ad Standards manages the complaint resolution process of the advertising self-regulation system. Our vision is to be the foremost authority in Australia for adjudication of complaints about advertising and marketing communications." |
Free TV is governed by a Board of Directors representing the major member groups including the Nine, Seven and Ten Networks. The Board is supported by a number of committees which formulate advice and recommendations in relation to policy and regulatory issues, engineering and technical issues, marketing and other areas affecting the industry.
"Free TV Australia began life as the Federation of Commercial Television Stations in 1960, just four years after the advent of television in Australia. It now represents all of Australia's commercial free-to-air television licensees and is one of the few industry bodies in Australia which represents every organisation in its sector." |
Commercial Radio Australia is the national body representing Australia's commercial radio industry in Australia. CRA provides representation and advocacy on media legislation and regulation, technical matters, industry-wide research and audience surveys and ratings, and they develop standards including the code of practice.
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CAS STUDY: As an industry regulatory body CRA has engaged in many examples of Self Regulation. Of particular note is an example from 2009, where radio chiefs decided to remove a number of songs from their playlists in light of the devastating Victorian Bushfires.
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GOVERNMENT REGULATION CASE STUDYthe karate kidThe Karate Kid, 2010, was originally given an M rating by the ACB due to violence. The film - starring Jackie Chan and Jaden Smith (son of Will Smith) was originally classified M but later changed to PG after an appeal from distributor Sony Pictures.
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SELF REGULATION CASE STUDYFANTA TV ADCoca-Cola was forced to pull a Fanta TV ad and app from its marketing campaign for breaching guidelines designed to fight obesity.
The Advertising Standards Bureau (ASB) found that the TV ad and tablet application were directed at children, which is a breach of industry guidelines. Coca-Cola said the campaign was aimed at teenagers aged 15 to 17 and the animated characters were depicted as teens, however the Board found that children would aspire to be like the teenagers, and that doing things like riding on a roller coaster and landing in a pool of bubbles were things children would enjoy. |